Short, no-pitch breakdowns on route planning, call notes, KPIs, and cold outreach — written by Brandon Worley, former field medical sales rep and builder of a 450-person medical sales team.
The Academy mission
The Academy is the library of tactics Brandon has taught the 450+ medical sales reps he's trained — now written down, free, and searchable. No gated PDFs. No lead forms between you and the content. No pitch sprinkled through the prose.
Every piece is short, tactical, and something you can run in your territory this week. No theory, no frameworks without a "do this" step.
Brandon carried a lab sales territory himself and now trains reps full-time. Every article comes from a real pattern he's seen across dozens of reps.
The articles don't sell MedRoute. If a tactic happens to be easier with the product, we'll say so — once, at the bottom. You get the tactic either way.
Live field-sales clusters
Each live hub groups Academy content by route planning, KPIs, CRM follow-up, and territory workflow so reps and managers can find the right context faster without landing on thin pages.
A practical route loop for reference lab reps who need to protect follow-up windows before optimizing the rest of the territory day.
ReadA practical comparison for lab reps deciding when Google Maps is enough and when a field-sales route planner is the better fit for territory days.
ReadA practical guide for lab reps who hit the Google Maps stop limit and need to split, optimize, and save bigger territory routes without losing account priority.
ReadA practical weekly template for lab reps who need to protect fixed account windows, group flexible stops, and save repeatable territory loops.
ReadLab reps in 2026 need route loops that protect access windows, specimen logistics, POL follow-up, and recurring territory coverage.
ReadPharma rep selling time is not lost in one big block. It leaks out through admin, access limits, route churn, and the 15-minute decisions between stops.
ReadMost lab reps hit 2-3 accounts in a morning and call it good. Here's the clustering method that reliably gets you to 4 — and sometimes 5 — without adding drive time.
ReadIf the only number you watch is quota, you're flying blind until month-end. Here's the 5-number dashboard Brandon teaches every lab rep he coaches — and how to build it in 10 minutes.
ReadAbout the author
Brandon Worley is the founder of MedRoute AI. He carried a territory as a field medical sales rep, then built and ran a 450-person medical sales team. Today he trains medical sales reps and teams full-time, and built MedRoute from the pain points he and the reps he trains experienced in the field every day.
Connect on LinkedInOne short email every week or two. Route batching, call notes, KPIs, cold outreach — the stuff you can use Monday morning. Brandon reads every reply.
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MedRoute AI is the planning, account management, and call-summary app Brandon built after using every version of "Google Maps + a spreadsheet" that medical sales reps have tried.